Help the Planet. Inspire Others. Earn Rewards.
Mission Mālama is a community that turns everyday actions into collective impact and shared purpose.
Moʻolelo Board
The Moʻolelo Board is where our community shares stories, reflections, and lived experiences connected to mālama.
Here you’ll find wisdom passed down, lessons learned, moments from the ocean and ʻāina, and stories that remind us why care matters.
Some moʻolelo come from kūpuna. Others come from the present moment.
All of them help us slow down, listen, and remember what truly sustains us.
Events
Events are opportunities to take action alongside partnered non-profits and local organizations.
From beach cleanups and restoration days to community gatherings and cultural events, these are moments where the community can show up together.
Every event is a chance to give back, learn, and move with intention. Mālama is stronger when practiced together.
Profiles
Profiles show the actions you’ve taken, the events you’ve joined, and the ways you’ve shown up through mālama.
It’s a simple way to see your journey, reflect on your growth, and stay connected to the impact you’re creating alongside others.
Caring is The Most Powerful Thing We Can Do
It Feels Good
When you take care of something bigger than yourself, you feel it. More peace. More purpose. More meaning in everyday life.
It Builds Your Legacy
Every action you take becomes part of your story. You can look back and see all the good you’ve done.
You’re Not Alone
Mission Mālama connects you with people who care like you do.Together, small actions turn into something powerful.
It Changes Everything
We believe that when we take care of what gives us life, we find life again. It’s simple: Mālama the world, and it Mālamas you back.
Get Rewarded For Your Actions
Hanz Kopf
Jeremy Clarkson
Peter Parker
You enter the movement and every act builds momentum.
0 - 99 points
Your actions start to shape your path.
100 - 249 points
- Reef-safe sunscreen
- Stickers
- Discounts + credits
Your impact grows. Your journey expands.
250 - 399 points
- Early access to announcements
- Priority access to select challenges
Your actions inspire others to rise.
400 - 599 points
- Eco-friendly apparel
- Eco-travel accessories
- Small gear items
- Product bundles
Consistency becomes your superpower.
600 - 799 points
- Early access drops
- Priority access to Reserved Challenges (L4-5)
You move with purpose. Your voice carries weight.
800 - 999 points
- Fins
- Backpacks
- Adventure equipment
- Sponsored action cameras
You're becoming a leader in the movement.
1,000 - 1,499 points
- Priority access to Reserved Challenges (L6-7)
Your commitment protects the future.
1,500 - 1,999 points
- Access to Reserved Challenges (L8-9)
You embody malama. You live the mission.
2,000+ points
- Invite-only expeditions
- Co-branded limited drops
- Meaningful Malama experiences
