Mission

Malama

Mālama means to care, to care for the ʻāina (land) that feeds us, the ocean that gives us life, and the people, places, and future generations we may never meet.

In Hawaiian thought, mālama is not an idea; it is a practice, lived through action, responsibility, and presence.

It is the understanding that we are not separate from the world around us, but deeply connected to it. To mālama is to recognize that everything we love requires care to endure.

Core Pillars of Malama

We support the protection of Hawaiʻi’s land, culture, and people. Mālama starts with honoring Native Hawaiian voices, values, and the right to care for Hawaiʻi on Hawaiʻi’s terms.

Mālama means showing up for people. We support efforts that feed families, uplift communities, and help one another in real, tangible ways.

Plastic is harming our ocean and marine life. We support cleanups, prevention, and solutions that reduce plastic pollution and protect the waters we all depend on.

Trees protect our climate, water, and ecosystems. We support reforestation and forest restoration to help nature recover and thrive.

Climate change affects everything. We support credible, science-backed solutions that reduce emissions and help stabilize the planet for future generations.

We believe money can be a force for good. We support businesses and systems that create jobs, restore the environment, and give back to local communities, especially in Hawaiʻi.